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Even outstanding research might not find appropriate attention if it is not well communicated, no matter if presented orally or in a scientific paper or thesis.

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Both a presentation and a thesis need to have a clear structure so that listeners and readers can understand the science and are ideally excited about the presented results. Similarly, the form is also very important. A well designed, visually appealing poster, paper, thesis or book will attract the readers. A 200-page book with a great layout might be read even if the content is moderate, whereas a book with outstanding science but poor design and typography might not be read at all.

Download the flyer which lists the current selection of books on the reading wheel (German, PDF).